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Home >MBA Project > MBA Project Topic > Marketing

MBA Marketing Project Topics Ideas


Free MBA Marketing Project Topics, Ideas, Download MBA Project Proposal, Abstract, Synopsis, Project Report for Final Year MBA Student. MBA, PGDM, PGDBA, BBA Marketing Projects. Latest MBA Project Topics for Final Year MBA, BBA Student for Welingkar, SMU, IGNOU. Download MBA Marketing Project Report, Synopsis, PPT, PDF, Word File. Latest MBA Marketing project topics for freshers and beginners, updated MBA Marketing project list for 2024



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MBA Marketing Project Topics Ideas for MBA Student



The project list below includes an extensive variety of latest topics in the field of MBA Marketing, ensuring that you find something that interests you and fulfills your academic requirements.


Project No.MBA Project Topics for Marketing
1Customer preference and satisfaction level towards their expectation with special reference to Yamaha motor bikes (MBA Marketing)
2A study on credit card users of ICICI Bank in Selected city (MBA Marketing)
3A study on awareness and acceptance level of MILEAP (laptop) of HCL among chartered accountants (MBA Marketing)
4A study on analysis of the customer satisfaction level towards landline service provided by BSNL (MBA Marketing)
5Advertising Strategy of the Indian Corporate World - LG Electronics (MBA Marketing)
6Customer satisfaction with reference to financial services in DJS Stock and Shares Ltd (MBA Marketing)
7A Market Study about Laser Toner (MBA Marketing)
8A study to evaluate the banking service provided to SME customers by ICICI Bank (MBA Marketing)
9Customer experience management in personal loan (MBA Marketing)
10Effectiveness of training and development with special reference to Voltas Limited (MBA Marketing)
11A study to identify the retail penetration level of Airtel pre paid cards (MBA Marketing)
12A comparative study on consumer behaviour about Colgate and Pepsodent paste (MBA Marketing)
13A study on the customer perception of mobile phone service providers in selected city with special reference to BSNL (MBA Marketing)
14A study on factors influencing the disconnection of land lines of BSNL (MBA Marketing)
15Factors affecting dealer performance to evolve a strategy for increasing market share of TATA Indicom (MBA Marketing)
16A study to identify why the std usage by Airtel customers in STATE is lesser than the national average (MBA Marketing)
17Customer relationship management- an empirical study in Spencers (MBA Marketing)
18A study to identify sales management and sales leadership (MBA - Marketing)
19A study on identifying awareness among corporate executives on pursuing higher studies (MBA Marketing)
20A study on customer expectations, experience and satisfactionlevel towards services provided at two-wheeler exchange (MBA Marketing)
21A study to identify the retail penetration level of airtel pre paid cards in a city (MBA Marketing)
22A study on traders perception and expectation towards Anchor electrical products in a city (MBA Marketing)
23A study on the awareness and acceptance level of HPP - Home Protection Policy among the home loan takers (MBA Marketing)
24A study on the factors affecting dealer performance to evolve a strategy for increasing market share of Airtel in [City] (MBA Marketing)
25A study of premium credit card users for their choice and to create a customer profile for future promotions (MBA Marketing)
26A study on perception of life insurance agency as a career for Bajaj Allianz Life Insurance company limited (MBA Marketing)
27A study on the effectiveness of services provided to privilege banking customers of ICICI Bank (MBA Marketing)
28Assessment about the level of awareness of speciality services offered by kovai medical center and hospital (MBA Marketing)
29A comparitive study on customer preference on mobile communication with reference to the service provided by private (Airtel) and public (Bsnl) (MBA Marketing)
30A study on customers expectations and satisfaction level towards after sales service provided at ABC Motors (MBA Marketing)
31A study on general awareness on non-life insurance policies (MBA Marketing)
32A study on market feasibility of bulk selling of international long distance calls for Airtel (MBA Marketing)
33A study on the perception of home insurance customers towards advertising at ICICI Lombard General Insurance Company Ltd (MBA Marketing)
34A study on how CBD will be a potential channel in bridging the geographical barrier in insurance sale for icici prudential (MBA Marketing)
35A Study on Purchase Behaviour of Mobile phone among women segment (MBA Marketing)
36A study on customer experience management - CEM in personal loan (MBA Marketing)
37A study on awareness and expectations of industrial entities with respect to mortgage programmes offered by Citi Financial (MBA Marketing)
38A study to evaluate the banking services provided to SME customers (MBA Marketing)
39A study on existing customers perception towards tax saving & ULIP products of ICICI Prudential Life Insurance (MBA Marketing)
40A study on customer feedback about Centurion Bank of Punjab services (MBA Marketing)
41A study on trading behavior of investors at Reliance Money (MBA Marketing)
42Expansion of Blackberry in retail market through retail auditing, marketing, research and survey (MBA Marketing)
43Brand awareness of Spencers & its comparative analysis with Big Bazaar & other retail organizations (MBA Marketing)
44A project report on Apollo tyres brand image. (MBA Marketing)
45Project report on consumer behaviour of HMT - Hindustan Machine Tools (MBA Marketing)
46Studying the influence of factors affecting purchase behaviour of customers towards Life Insurance products (MBA Marketing)
47A study on distribution channel adopted by the Times of India to its existing customers (MBA Marketing)
48Effectiveness of Retailing Mix in Big Bazaar (MBA Marketing)
49Radio as a promotional tool an exploratory study (MBA Marketing)
50A study on dealers perception in ABCD Apparels (MBA Marketing)
51A study on customer satisfaction towards Ventura Pumps (MBA Marketing)
52A study on retailers satisfaction with special reference to Suguna poultry farm (MBA Marketing)
53A study on identification of non performing dealers and measures to be taken to convert them into performing dealers (MBA HR /Marketing)
54A study on the consumer perception of HYUNDAI Grand i10 Nios Car Model (MBA Marketing)
55A competitive analysis and study in Indian Telecom Sector (MBA Marketing)
56A study on Future of BPO (MBA Marketing)
57A study on factors affecting customers preference towards life insurance policies
58Emergence of E-Commerce - A brief history - Indian scenario (MBA Marketing)
59Emergence of Internet Marketing -Origins, Needs, Challenges and Opportunities (MBA Marketing)
60Internet Marketing Strategies - approaches and challenges : an overview (MBA marketing)
61Customers First, Employees Later Service Marketing Overview - (MBA Marketing)
62Effectiveness of Online Classifieds Website (MBA Marketing)
63Service Quality and Consumer satisfaction of Maruti Service Centers (MBA Marketing)
64Customer satisfaction of Kent waterpurifier (MBA - Marketing)
65Marketing through social media and bookmarking sites (MBA - Marketing)
66Measurement of Brand awareness and brand perception of Mobile Phone Company (MBA - Marketing)
67Study of consumer behavior in Automotive industry (MBA Marketing)
68A Study on Online Marketing (MBA Marketing)
69Planning for Internet Marketing - broad guidelines : A case study (MBA Marketing)
70B2C Marketing strategies on Social Media (MBA Marketing)
71Factors influencing Customer Buying Decisions - a Case Study - (MBA Marketing)
72Consumer behaviour on Airtel (MBA Marketing)
73Customer focus - A key to service marketing - MBA Marketing
74Effect of branding on consumer buying behavior - MBA Marketing
75B2B Marketing strategies on Social Media - MBA Marketing
76Social Media Marketing (MBA Marketing)
77Key features of Social Networking sites (MBA Marketing)
78Marketing through social news and bookmarking sites (MBA Marketing)
79Websites and Portals - leverage in Marketing effectiveness : A Case study (MBA Marketing)
80Introduction to Services Marketing (MBA Marketing)
81Measuring the impact of social media marketing campaign ( MBA Marketing)
82Impact of Brand Positioning on Consumer Learning and Brand Loyalty (MBA Marketing)
83Importance of Consumer Buying Behaviour (MBA Marketing)
84Brand Logo and Its Importance (MBA Marketing)
85Effect of Branding on Consumer Buying Behavior - Reference to Big Bazaar Customers (MBA Marketing)
86Cost-based pricing - types : an overview (MBA Marketing)
87A study on customer awareness towards health Insurance with reference with Care Health Insurance (MBA Marketing)
88Analysis of Sales Promotion and Advertising Strategies (MBA Marketing)
89Various Factors That Influence Brand Loyalty (MBA Marketing)
90Marketing Strategy and Implementation in the Covid-19 Era (MBA Marketing)
91Digital Marketing during COVID 19 Consumers Perspective (MBA Marketing)
92Critical factor in pricing strategy an overview (MBA Marketing)
93A study on customer satisfaction of water purifiers with special reference to Eureka Forbes (MBA Marketing)
94Marketing mix policies for FMCG products with special reference to advertising strategies



MBA Marketing Project Topics on Customer Satisfaction

1. Customer preference and satisfaction level towards their expectation with special reference to Yamaha motor bikes (MBA Marketing)
2. A study on analysis of the customer satisfaction level towards landline service provided by BSNL (MBA Marketing)
3. Customer satisfaction with reference to financial services in DJS Stock and Shares Ltd (MBA Marketing)
4. A Market Study about Laser Toner (MBA Marketing)
5. A study on customer expectations, experience and satisfactionlevel towards services provided at two-wheeler exchange (MBA Marketing)
6. A study on customers expectations and satisfaction level towards after sales service provided at ABC Motors (MBA Marketing)
7. A study on customer satisfaction towards Ventura Pumps (MBA Marketing)
8. A study on retailers satisfaction with special reference to Suguna poultry farm (MBA Marketing)
9. Service Quality and Consumer satisfaction of Maruti Service Centers (MBA Marketing)
10. Customer satisfaction of Kent waterpurifier (MBA - Marketing)
11. A study on customer satisfaction of water purifiers with special reference to Eureka Forbes (MBA Marketing)


Digital and Social Media Marketing Project Topics and Ideas for MBA Marketing

1. Emergence of E-Commerce - A brief history - Indian scenario (MBA Marketing)
2. Emergence of Internet Marketing -Origins, Needs, Challenges and Opportunities (MBA Marketing)
3. Effectiveness of Online Classifieds Website (MBA Marketing)
4. A Study on Online Marketing (MBA Marketing)
5. Planning for Internet Marketing - broad guidelines : A case study (MBA Marketing)
6. B2C Marketing strategies on Social Media (MBA Marketing)
7. B2B Marketing strategies on Social Media - MBA Marketing
8. Key features of Social Networking sites (MBA Marketing)
9. Marketing through social news and bookmarking sites (MBA Marketing)
10. Websites and Portals - leverage in Marketing effectiveness : A Case study (MBA Marketing)
11. Measuring the impact of social media marketing campaign ( MBA Marketing)


MBA Marketing Project Topics on Market Study

1. A study on credit card users of ICICI Bank in Selected city (MBA Marketing)
2. A study to evaluate the banking service provided to SME customers by ICICI Bank (MBA Marketing)
3. Customer experience management in personal loan (MBA Marketing)
4. A study to identify the retail penetration level of Airtel pre paid cards (MBA Marketing)
5. A study on the customer perception of mobile phone service providers in selected city with special reference to BSNL (MBA Marketing)
6. A study on factors influencing the disconnection of land lines of BSNL (MBA Marketing)
7. Factors affecting dealer performance to evolve a strategy for increasing market share of TATA Indicom (MBA Marketing)
8. A study to identify why the std usage by Airtel customers in STATE is lesser than the national average (MBA Marketing)
9. A study on identifying awareness among corporate executives on pursuing higher studies (MBA Marketing)
10. A study on traders perception and expectation towards Anchor electrical products in a city (MBA Marketing)
11. A study on the awareness and acceptance level of HPP - Home Protection Policy among the home loan takers (MBA Marketing)
12. A study of premium credit card users for their choice and to create a customer profile for future promotions (MBA Marketing)
13. A study on perception of life insurance agency as a career for Bajaj Allianz Life Insurance company limited (MBA Marketing)
14. A study on the effectiveness of services provided to privilege banking customers of ICICI Bank (MBA Marketing)
15. A comparitive study on customer preference on mobile communication with reference to the service provided by private (Airtel) and public (Bsnl) (MBA Marketing)
16. A study on the perception of home insurance customers towards advertising at ICICI Lombard General Insurance Company Ltd (MBA Marketing)
17. A study to evaluate the banking services provided to SME customers (MBA Marketing)
18. A study on existing customers perception towards tax saving & ULIP products of ICICI Prudential Life Insurance (MBA Marketing)
19. A study on customer feedback about Centurion Bank of Punjab services (MBA Marketing)
20. Measurement of Brand awareness and brand perception of Mobile Phone Company (MBA - Marketing)
21. Study of consumer behavior in Automotive industry (MBA Marketing)
22. Consumer behaviour on Airtel (MBA Marketing)
23. Customer focus - A key to service marketing - MBA Marketing


Purchase Behaviour Project Topics and Ideas for MBA Marketing

1. A Study on Purchase Behaviour of Mobile phone among women segment (MBA Marketing)
2. Studying the influence of factors affecting purchase behaviour of customers towards Life Insurance products (MBA Marketing)
3. Factors influencing Customer Buying Decisions - a Case Study - (MBA Marketing)
4. Effect of branding on consumer buying behavior - MBA Marketing
5. Importance of Consumer Buying Behaviour (MBA Marketing)
6. Effect of Branding on Consumer Buying Behavior - Reference to Big Bazaar Customers (MBA Marketing)



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