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Various Factors That Influence Brand Loyalty (MBA Marketing)
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| MBA Project ID: |
589 |
| MBA Project Name: |
Various Factors That Influence Brand Loyalty (MBA Marketing) |
| MBA Category: |
MBA Marketing |
Project Abstract:
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Brand management in highly competitive and dynamic markets, will only be effective if the brand itself stays close to its roots of uniqueness and core values, focuses on specific market segments and captures a competitive positioning in a specific market. The one of the brand management tools that could fulfill that role is brand loyalty.
This study aimed to identify the perception of consumers on the various factors that influencing brand loyalty and analyze the impact of brand loyalty on brand positioning, consumer loyalty and purchase intention towards the selected consumer durables in Mumbai.
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| Project Report: |
65 Pages |
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