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Digital Marketing during COVID 19 Consumers Perspective (MBA Marketing)

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MBA Project ID: 596
MBA Project Name: Digital Marketing during COVID 19 Consumers Perspective (MBA Marketing)
MBA Category: MBA Marketing
Project Abstract:
Businesses all over the country and across nearly every industry have been affected by the coronavirus pandemic in many ways, from economic losses and disruptions in supply chains to the ongoing challenge of conducting operations mostly – and for some businesses completely – online. For most businesses, it’s time to amplify your digital presence. Today’s consumers were already making most purchasing decisions online before the pandemic, but now some people rarely leave the house – which means businesses that depend on foot traffic and word of mouth are most in jeopardy. Whether your business has had a digital marketing strategy for years or you’re unsure how to use online marketing effectively, it’s time to dial in because there are several reasons why the importance of digital marketing will only continue to grow during and after COVID-19. The massive and profound upheaval of the Covid 19 pandemic would have a multiple impact on marketing discipline. Both primary and secondary data are used in this project. To assess the impact of COVID 19 on the consumer behaviour, impact of digital marketing an online survey was conducted and analysis.
Project Report: 65 Pages
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