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A study on the perception of home insurance customers towards advertising at ICICI Lombard General Insurance Company Ltd (MBA Marketing)
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| MBA Project ID: |
233 |
| MBA Project Name: |
A study on the perception of home insurance customers towards advertising at ICICI Lombard General Insurance Company Ltd (MBA Marketing) |
| MBA Category: |
MBA Marketing |
Project Abstract:
|
This project was undertaken at ICICI Lombard General Insurance Company Ltd, which is India’s No.1 Insurance Company in private sector. The main objective of the research was to study the perception of Home Insurance customers of ICICI Lombard General Insurance towards advertising. The study has revealed that home insurance is becoming popular these days and is considered a necessity today. This study has thrown light on the perception of the home insurance customers of ICICI Lombard general Insurance towards advertisement. It has also said that the concept of home insurance should be more clear and rational in their appeal. It has also suggested that Deccan Herald, Udhaya TV and Radio city can be considered as a suitable media for advertising. |
| Project Report: |
55 Pages |
| |
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