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Critical factor in pricing strategy an overview (MBA Marketing)

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MBA Project ID: 600
MBA Project Name: Critical factor in pricing strategy an overview (MBA Marketing)
MBA Category: MBA Marketing
Project Abstract:
Pricing strategy is the policy a firm adopts to determine what it will charge for its products and services. There are various factors determine product cost, every company needs to analysis these factors for pricing of their product or services. Factor like company market position, demand, product value and environment are greater impact on pricing strategies. The process of doing this differs according to industry and market conditions, the underlying available competitive advantage, and in some cases regulatory constraints. Pricing strategy is a key variable in financial modeling, which determines the revenues achieved, the profits earned, and the amounts reinvested in the firm’s growth for its long-term survival. There are various factors which control pricing strategies can use by firm to decide his product or service cost. In this study I have discussed critical factors in pricing strategies, what are different pricing strategies available. The project also includes objective of study, Research Methodology, Analysis and Interpretation, findings recommendations limitation of study conclusion bibliography.
Project Report: 64 Pages
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