P2Pprogrammer 2 programmer

Home >MBA Project > MBA Project Topic > Marketing

Marketing mix policies for FMCG products with special reference to advertising strategies

Free MBA Marketing Project Topics, Ideas. Download MBA Project Proposal, Abstract, Synopsis, Project Report for Final Year MBA Student. Latest MBA Marketing Project Topics for Final Year MBA, BBA Student for Welingkar, SMU, IGNOU. Download Marketing Project Report PDF, PPT and MS Word File.Download project abstract for Marketing mix policies for FMCG products with special reference to advertising strategies .

MBA Marketing Projects

For complete ready to submit MBA project with all diagrams, charts, analysis, questionnaires, abstract visit www.readymadeproject.com for MBA in Marketing

MBA Project ID: 648
MBA Project Name: Marketing mix policies for FMCG products with special reference to advertising strategies
MBA Category: MBA Marketing
Project Abstract:
According to Philip Kotler, the marketing mix is a set of controllable variables that a company can use to influence buyer response. In this context, the controlled variables refer to the product, price, place and promotion. The purpose of the study is to reflect on the nature and sometimes negative consequences of today's dominant marketing paradigm, the management of the marketing mix, and also to think about how modern research, for example in the case of FMCG companies, on marketing policies and customer relations tactics shows, that a different approach to marketing is needed. It offers a conceptual framework in which marketing elements relate to brand equity and brand awareness. It also presents a case study based on the advertising strategies of FMCG companies and shows that the change in advertising expenditure is related to changes in market share, changes in product plans and changes in the number of customers, their concentration and the number of competitors. modified by number of customers. the size of the advertising budget.
Project Report: 65 Pages
  Click here to get complete project abstract, synopsis, project report

Go Back to MBA Project Topics    MBA Banking / Finance   MBA CRM   MBA E Business   MBA Finance   MBA General Management   MBA Hospital/Healthcare   MBA HR   MBA International Business   MBA ISR   MBA Marketing   MBA Operations   MBA Others   MBA Project Management   MBA Retail   MBA Supply Chain / Logistic   MBA Systems/IT   MBA Travel And Tourism   

Final Year MBA, BBA, PGDBA, PGDM, PGDMHB‎ Project Guide, Help, Assistance, New Project Synopsis, Project Proposal, Project Report, PPT at Rs. 1500/-

 Call +91-9920329254, +91-22-28550428   or  Email info@readymadeproject.com

Visit www.readymadeproject.com

MBA Project in HR, Marketing, Operations, Finance, Banking, Retail, CRM, Project Management, Social Responsibility, Hospitality, Systems/IT, IB, Healthcare, Tourism etc.

MBA Project available at INR Rs. 1500/- or USD $ 30, For details Click Here

Home >MBA Project > MBA Project Topic > Marketing