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A study on customer satisfaction towards Ventura Pumps (MBA Marketing)

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MBA Project ID: 251
MBA Project Name: A study on customer satisfaction towards Ventura Pumps (MBA Marketing)
MBA Category: MBA Marketing
Project Abstract:
The study is mainly intended to ascertain customer satisfaction and factors influencing product selection. It is believed that such a study will throw light on the strength and weakness of the dealer on one hand, its opportunity and threats on the other hand. The scope is mainly focused on giving information to the company about what to do or what are the pitfalls or weakness that the company is presently having. These weaknesses can be studied in detail and good remedies can be taken to improve the company's well being. The scope also extents about to know what are people's opinion about the company's service and product, their awareness, likes and dislikes and the company can take into consideration the suggestion made by them if they compensate with company's view and policies. And thus findings and other study may help the service provider to analyze the needs of the people and bring before them what they needed and moreover to attain a competitive edge over its rival.
Project Report: 85 Pages
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