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A study on retailers satisfaction with special reference to Suguna poultry farm (MBA Marketing)

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MBA Project ID: 252
MBA Project Name: A study on retailers satisfaction with special reference to Suguna poultry farm (MBA Marketing)
MBA Category: MBA Marketing
Project Abstract:
The study is undertaking the retailer’s satisfaction of Suguna Poultry in and around the Coimbatore District. To make suggestion for improving sales of the products and for understanding the Retailers Preference, Brand Image and Retailers Satisfaction about Suguna Poultry product. A study on retailers’ satisfaction with special reference to Suguna Poultry Form in Coimbatore District was conducted during a period of 45 days and maximum data was collected, analyzed and interpretation also made using statistical tools. Based on that, findings were obtained and suggestions were provided. The study will help the company to make future plans according to the expectation of the retailer and consumer. Most of the retailers are satisfied with the current performance in all area, who can be converted in to highly satisfied retailers. It is a fact that only the company providing maximum satisfaction to the consumer can be successful in the pure competitive market. So the study in very significant is the present competitive scenario.
Project Report: 65 Pages
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