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A study on identification of non performing dealers and measures to be taken to convert them into performing dealers (MBA HR /Marketing)
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| MBA Project ID: |
260 |
| MBA Project Name: |
A study on identification of non performing dealers and measures to be taken to convert them into performing dealers (MBA HR /Marketing) |
| MBA Category: |
MBA Marketing |
Project Abstract:
|
This research work is done for Airtel in [City]. Under this franchisee all 120 dealers did not show a similar level of performance in meeting the targets (No. of connections per month). The study was concluded to identify the non-performing dealers and to know why they are not performing. The main incomes for meeting the targets are commission and other incentives. Data was collected regarding the average sales and the commission level category to which they belong. From these figures the non-performing dealers are identified. The research design adopted was descriptive type and data was collected using a questionnaire through the interview mode. There are 120 dealers and all of them where include in the study, hence, this is a population study. |
| Project Report: |
65 Pages |
| |
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