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Study of consumer behavior in Automotive industry (MBA Marketing)

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MBA Project ID: 440
MBA Project Name: Study of consumer behavior in Automotive industry (MBA Marketing)
MBA Category: MBA Marketing
Project Abstract:
The aim of Marketing is to meet and satisfy the needs and wants of the customers. The area of Consumer Behavior deals with how individuals select, buy and use goods to satisfy their needs and wants. It is very important in marketing how you provide pre sales, sales and after sales service to make customer happy and get more sales from same customer. This study aims at finding out whether customer’s expectations level matched their satisfaction level towards service provided by General Automotive Company, a prominent distributor of Mitsubishi Motor’s awe-inspiring range of sedans, SUVs, pick-ups and light commercials alongside the FUSO brands extensive range of commercial vehicles in Oman. This study further reveals the effectiveness in General Automotive Company towards the customer satisfaction.
Project Report: 72 Pages
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