P2Pprogrammer 2 programmer

Home >MBA Project > MBA Project Topic > Marketing

A study to evaluate the banking service provided to SME customers by ICICI Bank (MBA Marketing)

Free MBA Marketing Project Topics, Ideas. Download MBA Project Proposal, Abstract, Synopsis, Project Report for Final Year MBA Student. Latest MBA Marketing Project Topics for Final Year MBA, BBA Student for Welingkar, SMU, IGNOU. Download Marketing Project Report PDF, PPT and MS Word File.Download project abstract for A study to evaluate the banking service provided to SME customers by ICICI Bank (MBA Marketing).

MBA Marketing Projects

For complete ready to submit MBA project with all diagrams, charts, analysis, questionnaires, abstract visit www.readymadeproject.com for MBA in Marketing

MBA Project ID: 157
MBA Project Name: A study to evaluate the banking service provided to SME customers by ICICI Bank (MBA Marketing)
MBA Category: MBA Marketing
Project Abstract:
Primary Objectives of this project is to evaluate the banking services provided to SME customers in CITY. Also to identify Marketing effectiveness of banks in ABC City. To find out the new product requirements of SME customers.To find out customers satisfaction level in current account of ICICI bank, Erode. During the study, these were several problems such a unwillingness to respond and uses co-operations from respondents due to this daily target during data collection. The respondents found a short span of time in spending for the direct interview. The study is mainly focusing on evaluating the banking services provided to SME customer in Erode. This evaluation is made with the help of finding the marketing effectiveness of banks in Erode city, the new product requirement and satisfaction level in current account, loans, etc. Customers are yet to accept modern internet bank facilities. All most the marketing activities through TV, Printmedia had reached well to the customers. The study reveals that customers have overall satisfaction about the banking services provided to them. Their suggestion to improve the banking services needed to SME customers are also brought out. The study also reveals their ICICI abnk is offering innovating product then other banks.
Project Report: 82 Pages
  Click here to get complete project abstract, synopsis, project report

Go Back to MBA Project Topics    MBA Banking / Finance   MBA CRM   MBA E Business   MBA Finance   MBA General Management   MBA Hospital/Healthcare   MBA HR   MBA International Business   MBA ISR   MBA Marketing   MBA Operations   MBA Others   MBA Project Management   MBA Retail   MBA Supply Chain / Logistic   MBA Systems/IT   MBA Travel And Tourism   

Final Year MBA, BBA, PGDBA, PGDM, PGDMHB‎ Project Guide, Help, Assistance, New Project Synopsis, Project Proposal, Project Report, PPT at Rs. 1500/-

 Call +91-9920329254, +91-22-28550428   or  Email info@readymadeproject.com

Visit www.readymadeproject.com

MBA Project in HR, Marketing, Operations, Finance, Banking, Retail, CRM, Project Management, Social Responsibility, Hospitality, Systems/IT, IB, Healthcare, Tourism etc.

MBA Project available at INR Rs. 1500/- or USD $ 30, For details Click Here

Home >MBA Project > MBA Project Topic > Marketing