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Cost-based pricing - types : an overview (MBA Marketing)

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MBA Project ID: 575
MBA Project Name: Cost-based pricing - types : an overview (MBA Marketing)
MBA Category: MBA Marketing
Project Abstract:
Pricing strategy is the policy a firm adopts to determine what it will charge for its products and services. Strategic approaches fall broadly into the three categories of cost-based pricing, competition-based common factor among pricing strategies is that, in the end, the total revenue generated from the price set multiplied by the units sold has to cover the costs of operation and to allow a sufficient profit margin, which secures an acceptable return on investment. There are various pricing strategies can use by firm to decide his product or service cost. In this study I have discussed importance of pricing in marketing mix, what are different pricing strategies available and mainly cost-based pricing. The project also includes objective of study, Research Methodology, Analysis and Interpretation, findings recommendations limitation of study conclusion bibliography.
Project Report: 67 Pages
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