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A study on market feasibility of bulk selling of international long distance calls for Airtel (MBA Marketing)
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| MBA Project ID: |
232 |
| MBA Project Name: |
A study on market feasibility of bulk selling of international long distance calls for Airtel (MBA Marketing) |
| MBA Category: |
MBA Marketing |
Project Abstract:
|
The report presents the results of the study conducted on the market feasibility of bulk selling of international long distance calls. The study also attempts to find out the potential of two target customers to buy the product. For this study, we considered a population 874 members consisting & exports, consultancies, star hotels and shipping agencies who have their presence in Cochin and whose addresses are registered in the business directory. The study followed a descriptive research design with the sample being selected only once from the population survey research (using a structured questionnaire was the primary data source used for gathering the information. The questionnaire was administered to the respondents personally. |
| Project Report: |
60 Pages |
| |
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