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A study on distribution channel adopted by the Times of India to its existing customers (MBA Marketing)
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| MBA Project ID: |
247 |
| MBA Project Name: |
A study on distribution channel adopted by the Times of India to its existing customers (MBA Marketing) |
| MBA Category: |
MBA Marketing |
Project Abstract:
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The newspaper sales involve distributing highly perishable products under severe time constraints. This project deals with the study of the distribution channel adopted by The Times of India (newspapers). Distribution is an essential element in the newspaper industry as the life time of newspapers are very short and thus a selection of proper channel and appropriate intermediaries is very important. The newspaper distributor has the rights to distribute the newspaper in his area. The revenue of the newspaper distributor is based on a commission on the sale of every newspaper. The circulation is normally through salesmen appointed and salaried by the distributors, who in turn pass it on to hawkers. This project also allows us to renew the subscriptions for the customer and also allows us to book new subscriptions which give us an experience to meet the customers and also to understand the customer satisfaction level and also to get an effective feedback from the customer with the help of a market survey. |
| Project Report: |
70 Pages |
| |
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