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Analysis of Sales Promotion and Advertising Strategies (MBA Marketing)

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MBA Project ID: 586
MBA Project Name: Analysis of Sales Promotion and Advertising Strategies (MBA Marketing)
MBA Category: MBA Marketing
Project Abstract:
In present scenario across the global market, tough competition is being faced. For every organization, it has become difficult to survive, grow, stabilize and excel in the business. It has become very import to communicate to target customers regarding their products and service feature. Advertising and sales promotion is a tool of marketing communication. The study is relating to sales promotion and advertising strategies of FMCG company. It covers the advertising and sales promotion tools and various strategies. It will study the relation of advertising and media planning and its impact on effectiveness of promotion activities. Indian FMCG sector and its leading companies will be study. In brief, promotion, advertising, major decision areas media planning and advertising effectiveness in leading companies in FMCG market will be covered in scope of the study.
Project Report: 64 Pages
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