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Project report on consumer behaviour of HMT - Hindustan Machine Tools (MBA Marketing)

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MBA Project ID: 245
MBA Project Name: Project report on consumer behaviour of HMT - Hindustan Machine Tools (MBA Marketing)
MBA Category: MBA Marketing
Project Abstract:
Theoretical knowledge without practical knowledge is of little value. In order to achieve concrete and positive result along with theoretical concept the exposure of real life situation existing in corporate is very much needed. To fulfill this need the management course has a provision for the practical training program. I thank my institute to provide us such opportunity having training period in our course so that students can have real felling of industrial life. My project report is based on Studying the Consumer Behavior of HMT machine Tools Ltd. The objective of my study is to know the Consumer Preferences, its Loyalty towards the company, to know the market awareness of consumers. It was my fortune to get training in very healthy atmosphere. I got ample opportunity to views the overall working of the evaluation of marketing program of HMT Machine Tools Ltd. In the coming pages an attempt has been made to present a comprehensive report concerning different aspects of Consumers Behavior.
Project Report: 67 Pages
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