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A study to identify why the std usage by Airtel customers in STATE is lesser than the national average (MBA Marketing)
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| MBA Project ID: |
187 |
| MBA Project Name: |
A study to identify why the std usage by Airtel customers in STATE is lesser than the national average (MBA Marketing) |
| MBA Category: |
MBA Marketing |
Project Abstract:
|
The study is conducted to analyse why the STD usage by Airtel customers in STATE is lesser than the national average. For this study, a population of 3.5 lakh, Airtel customers in Kerala were considered. The study followed a descriptive research design with sample being selected only once. A structured questionnaire was used to gather primary information. The questionnaire was administered to the respondents personally and also via telephone. A sample of 200 respondents was taken from the population, which includes 100 STD users and 100 non-STD users. The following are the major findings of the study: |
| Project Report: |
63 Pages |
| |
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