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Free MBA Marketing Project Topics & Ideas 2026 – Download Reports, Synopsis & Proposals

Latest MBA Marketing Project Topics & Ideas (2026) | Download Free MBA Marketing Project Reports, Synopsis & Proposals

Looking for free MBA Marketing project topics and final year Marketing project ideas? Here you can download MBA project proposals, abstracts, synopsis, project reports, PPTs, and PDF/Word files for MBA, PGDM, PGDBA, and BBA Marketing students.

We provide a latest collection of MBA Marketing project topics (2026 edition) specially designed for final year MBA and BBA students of universities like Welingkar, SMU, IGNOU, and other top institutes.

👉Latest MBA Marketing Project Topics & Ideas (2026 Edition)

• MBA Marketing freshers & beginners
• Marketing specialization in MBA/PGDM/PGDBA
• Final year BBA & MBA students
• Research projects on Digital & Social Media Marketing, Branding & Consumer Psychology, Sustainability & Ethical Marketing Consumer Behavior & Segmentation, Emerging Technologies & Innovation in Marketing, Strategy & Experiential Learning & more

📥Download MBA Marketing Project Reports & Files

• MBA Marketing Project Report PDF
• Marketing Project Synopsis (Word file & PPT)
• Abstracts & Ready-made Marketing project list

Why Choose Our MBA Marketing Project Topics (2026)?

• 100% updated MBA Marketing project topics list for 2026
• Covers latest Marketing trends: AI-Powered Consumer Targeting, AI in Marketing: Predictive & Personalized Campaigns, Consumer Behavior Analysis, Market Segmentation Using Unsupervised ML, Precision Marketing: Behavior-Based Targeting, Corporate Social Responsibility in Marketing, Brand Equity & Positioning Approaches, Measuring Digital Marketing, Impact of Social Media on Buyer Behavior, B2B Marketing strategies, Digital Marketing during COVID 19
• Suitable for Welingkar, SMU, IGNOU & top B-Schools
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Whether you are preparing for your final year MBA Marketing project, BBA Marketing assignment, or searching for fresh project ideas in Marketing for 2026, this is your one-stop resource.

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Trending MBA Marketing Project Topics in 2026

Beginner-friendly MBA Marketing project topics for freshers, as well as advanced research-based Marketing projects. The project list below offers a wide range of the latest topics in the field of MBA Marketing , ensuring that you find one that matches your interests and fulfills your academic requirements.

Project No.	MBA Project Topics for Marketing
1	Marketing Strategies of ACC Limited (MBA Marketing)
2	A Study on Customer Buying Behavior and Pattern (MBA Marketing)
3	A Study on Consumer Awareness (MBA Marketing)
4	Understanding Customer Behavior Towards Samsung (MBA Marketing)
5	A Study on Customer Satisfaction Towards Online Shopping (MBA Marketing)
6	Marketing Strategies Followed by PhonePe and GooglePay (MBA Marketing)
7	A Study On Brand Promotion Strategies Followed By Swiggy and Zomato (MBA Marketing)
8	Study of customer satisfaction and impact of word of mouth marketing for automobile brand Maruti Suzuki (MBA Marketing)
9	Study on the Brand Positioning Coca Cola (MBA Marketing)
10	Study the Effects of Branding on Consumers in the Real Estate Sector (MBA Marketing)
11	Study on marketing mix & competitive analysis of Surf Excel brand (MBA Marketing)
12	Study on brand recall & awareness of ICICI Lombard General Insurance in the sector of Home Insurance (MBA Marketing)
13	Analysis on the shaping up of the automobile industry in India (MBA Marketing)
14	Study on Packaging used for various types of products and use of packaging as a marketing tool for brands (MBA Marketing)
15	Analysis and study on consumer satisfaction & delight with e-commerce online shopping portals (MBA Marketing)
16	Impact of Customer Service on customers in the Telecom Industry in the last 10 years (MBA Marketing)
17	Customer preference and satisfaction level towards their expectation with special reference to Yamaha motor bikes (MBA Marketing)
18	A study on credit card users of ICICI Bank in Selected city (MBA Marketing)
19	A study on awareness and acceptance level of MILEAP (laptop) of HCL among chartered accountants (MBA Marketing)
20	A study on analysis of the customer satisfaction level towards landline service provided by BSNL (MBA Marketing)
21	Advertising Strategy of the Indian Corporate World - LG Electronics (MBA Marketing)
22	Customer satisfaction with reference to financial services in DJS Stock and Shares Ltd (MBA Marketing)
23	A Market Study about Laser Toner (MBA Marketing)
24	A study to evaluate the banking service provided to SME customers by ICICI Bank (MBA Marketing)
25	Customer experience management in personal loan (MBA Marketing)
26	Effectiveness of training and development with special reference to Voltas Limited (MBA Marketing)
27	A study to identify the retail penetration level of Airtel pre paid cards (MBA Marketing)
28	A comparative study on consumer behaviour about Colgate and Pepsodent paste (MBA Marketing)
29	A study on the customer perception of mobile phone service providers in selected city with special reference to BSNL (MBA Marketing)
30	A study on factors influencing the disconnection of land lines of BSNL (MBA Marketing)
31	Factors affecting dealer performance to evolve a strategy for increasing market share of TATA Indicom (MBA Marketing)
32	A study to identify why the std usage by Airtel customers in STATE is lesser than the national average (MBA Marketing)
33	Customer relationship management- an empirical study in Spencers (MBA Marketing)
34	A study to identify sales management and sales leadership (MBA - Marketing)
35	A study on identifying awareness among corporate executives on pursuing higher studies (MBA Marketing)
36	A study on customer expectations, experience and satisfactionlevel towards services provided at two-wheeler exchange (MBA Marketing)
37	A study to identify the retail penetration level of airtel pre paid cards in a city (MBA Marketing)
38	A study on traders perception and expectation towards Anchor electrical products in a city (MBA Marketing)
39	A study on the awareness and acceptance level of HPP - Home Protection Policy among the home loan takers (MBA Marketing)
40	A study on the factors affecting dealer performance to evolve a strategy for increasing market share of Airtel in [City] (MBA Marketing)
41	A study of premium credit card users for their choice and to create a customer profile for future promotions (MBA Marketing)
42	A study on perception of life insurance agency as a career for Bajaj Allianz Life Insurance company limited (MBA Marketing)
43	A study on the effectiveness of services provided to privilege banking customers of ICICI Bank (MBA Marketing)
44	Assessment about the level of awareness of speciality services offered by kovai medical center and hospital (MBA Marketing)
45	A comparitive study on customer preference on mobile communication with reference to the service provided by private (Airtel) and public (Bsnl) (MBA Marketing)
46	A study on customers expectations and satisfaction level towards after sales service provided at ABC Motors (MBA Marketing)
47	A study on general awareness on non-life insurance policies (MBA Marketing)
48	A study on market feasibility of bulk selling of international long distance calls for Airtel (MBA Marketing)
49	A study on the perception of home insurance customers towards advertising at ICICI Lombard General Insurance Company Ltd (MBA Marketing)
50	A study on how CBD will be a potential channel in bridging the geographical barrier in insurance sale for icici prudential (MBA Marketing)
51	A Study on Purchase Behaviour of Mobile phone among women segment (MBA Marketing)
52	A study on customer experience management - CEM in personal loan (MBA Marketing)
53	A study on awareness and expectations of industrial entities with respect to mortgage programmes offered by Citi Financial (MBA Marketing)
54	A study to evaluate the banking services provided to SME customers (MBA Marketing)
55	A study on existing customers perception towards tax saving & ULIP products of ICICI Prudential Life Insurance (MBA Marketing)
56	A study on customer feedback about Centurion Bank of Punjab services (MBA Marketing)
57	A study on trading behavior of investors at Reliance Money (MBA Marketing)
58	Expansion of Blackberry in retail market through retail auditing, marketing, research and survey (MBA Marketing)
59	Brand awareness of Spencers & its comparative analysis with Big Bazaar & other retail organizations (MBA Marketing)
60	A project report on Apollo tyres brand image. (MBA Marketing)
61	Project report on consumer behaviour of HMT - Hindustan Machine Tools (MBA Marketing)
62	Studying the influence of factors affecting purchase behaviour of customers towards Life Insurance products (MBA Marketing)
63	A study on distribution channel adopted by the Times of India to its existing customers (MBA Marketing)
64	Effectiveness of Retailing Mix in Big Bazaar (MBA Marketing)
65	Radio as a promotional tool an exploratory study (MBA Marketing)
66	A study on dealers perception in ABCD Apparels (MBA Marketing)
67	A study on customer satisfaction towards Ventura Pumps (MBA Marketing)
68	A study on retailers satisfaction with special reference to Suguna poultry farm (MBA Marketing)
69	A study on identification of non performing dealers and measures to be taken to convert them into performing dealers (MBA HR /Marketing)
70	A study on the consumer perception of HYUNDAI Grand i10 Nios Car Model (MBA Marketing)
71	A competitive analysis and study in Indian Telecom Sector (MBA Marketing)
72	A study on Future of BPO (MBA Marketing)
73	A study on factors affecting customers preference towards life insurance policies
74	Emergence of E-Commerce - A brief history - Indian scenario (MBA Marketing)
75	Emergence of Internet Marketing -Origins, Needs, Challenges and Opportunities (MBA Marketing)
76	Internet Marketing Strategies - approaches and challenges : an overview (MBA marketing)
77	Customers First, Employees Later Service Marketing Overview - (MBA Marketing)
78	Effectiveness of Online Classifieds Website (MBA Marketing)
79	Service Quality and Consumer satisfaction of Maruti Service Centers (MBA Marketing)
80	Customer satisfaction of Kent waterpurifier (MBA - Marketing)
81	Marketing through social media and bookmarking sites (MBA - Marketing)
82	Measurement of Brand awareness and brand perception of Mobile Phone Company (MBA - Marketing)
83	Study of consumer behavior in Automotive industry (MBA Marketing)
84	A Study on Online Marketing (MBA Marketing)
85	Planning for Internet Marketing - broad guidelines : A case study (MBA Marketing)
86	B2C Marketing strategies on Social Media (MBA Marketing)
87	Factors influencing Customer Buying Decisions - a Case Study - (MBA Marketing)
88	Consumer behaviour on Airtel (MBA Marketing)
89	Customer focus - A key to service marketing - MBA Marketing
90	Effect of branding on consumer buying behavior - MBA Marketing
91	B2B Marketing strategies on Social Media - MBA Marketing
92	Social Media Marketing (MBA Marketing)
93	Key features of Social Networking sites (MBA Marketing)
94	Marketing through social news and bookmarking sites (MBA Marketing)
95	Websites and Portals - leverage in Marketing effectiveness : A Case study (MBA Marketing)
96	Introduction to Services Marketing (MBA Marketing)
97	Measuring the impact of social media marketing campaign ( MBA Marketing)
98	Impact of Brand Positioning on Consumer Learning and Brand Loyalty (MBA Marketing)
99	Importance of Consumer Buying Behaviour (MBA Marketing)
100	Brand Logo and Its Importance (MBA Marketing)
101	Effect of Branding on Consumer Buying Behavior - Reference to Big Bazaar Customers (MBA Marketing)
102	Cost-based pricing - types : an overview (MBA Marketing)
103	A study on customer awareness towards health Insurance with reference with Care Health Insurance (MBA Marketing)
104	Analysis of Sales Promotion and Advertising Strategies (MBA Marketing)
105	Various Factors That Influence Brand Loyalty (MBA Marketing)
106	Marketing Strategy and Implementation in the Covid-19 Era (MBA Marketing)
107	Digital Marketing during COVID 19 Consumers Perspective (MBA Marketing)
108	Critical factor in pricing strategy an overview (MBA Marketing)
109	A study on customer satisfaction of water purifiers with special reference to Eureka Forbes (MBA Marketing)
110	Marketing mix policies for FMCG products with special reference to advertising strategies

MBA Marketing Project Topics on Customer Satisfaction

1. Customer preference and satisfaction level towards their expectation with special reference to Yamaha motor bikes (MBA Marketing)
2. A study on analysis of the customer satisfaction level towards landline service provided by BSNL (MBA Marketing)
3. Customer satisfaction with reference to financial services in DJS Stock and Shares Ltd (MBA Marketing)
4. A Market Study about Laser Toner (MBA Marketing)
5. A study on customer expectations, experience and satisfactionlevel towards services provided at two-wheeler exchange (MBA Marketing)
6. A study on customers expectations and satisfaction level towards after sales service provided at ABC Motors (MBA Marketing)
7. A study on customer satisfaction towards Ventura Pumps (MBA Marketing)
8. A study on retailers satisfaction with special reference to Suguna poultry farm (MBA Marketing)
9. Service Quality and Consumer satisfaction of Maruti Service Centers (MBA Marketing)
10. Customer satisfaction of Kent waterpurifier (MBA - Marketing)
11. A study on customer satisfaction of water purifiers with special reference to Eureka Forbes (MBA Marketing)

Digital and Social Media Marketing Project Topics and Ideas for MBA Marketing

1. Emergence of E-Commerce - A brief history - Indian scenario (MBA Marketing)
2. Emergence of Internet Marketing -Origins, Needs, Challenges and Opportunities (MBA Marketing)
3. Effectiveness of Online Classifieds Website (MBA Marketing)
4. A Study on Online Marketing (MBA Marketing)
5. Planning for Internet Marketing - broad guidelines : A case study (MBA Marketing)
6. B2C Marketing strategies on Social Media (MBA Marketing)
7. B2B Marketing strategies on Social Media - MBA Marketing
8. Key features of Social Networking sites (MBA Marketing)
9. Marketing through social news and bookmarking sites (MBA Marketing)
10. Websites and Portals - leverage in Marketing effectiveness : A Case study (MBA Marketing)
11. Measuring the impact of social media marketing campaign ( MBA Marketing)

MBA Marketing Project Topics on Market Study

1. A study on credit card users of ICICI Bank in Selected city (MBA Marketing)
2. A study to evaluate the banking service provided to SME customers by ICICI Bank (MBA Marketing)
3. Customer experience management in personal loan (MBA Marketing)
4. A study to identify the retail penetration level of Airtel pre paid cards (MBA Marketing)
5. A study on the customer perception of mobile phone service providers in selected city with special reference to BSNL (MBA Marketing)
6. A study on factors influencing the disconnection of land lines of BSNL (MBA Marketing)
7. Factors affecting dealer performance to evolve a strategy for increasing market share of TATA Indicom (MBA Marketing)
8. A study to identify why the std usage by Airtel customers in STATE is lesser than the national average (MBA Marketing)
9. A study on identifying awareness among corporate executives on pursuing higher studies (MBA Marketing)
10. A study on traders perception and expectation towards Anchor electrical products in a city (MBA Marketing)
11. A study on the awareness and acceptance level of HPP - Home Protection Policy among the home loan takers (MBA Marketing)
12. A study of premium credit card users for their choice and to create a customer profile for future promotions (MBA Marketing)
13. A study on perception of life insurance agency as a career for Bajaj Allianz Life Insurance company limited (MBA Marketing)
14. A study on the effectiveness of services provided to privilege banking customers of ICICI Bank (MBA Marketing)
15. A comparitive study on customer preference on mobile communication with reference to the service provided by private (Airtel) and public (Bsnl) (MBA Marketing)
16. A study on the perception of home insurance customers towards advertising at ICICI Lombard General Insurance Company Ltd (MBA Marketing)
17. A study to evaluate the banking services provided to SME customers (MBA Marketing)
18. A study on existing customers perception towards tax saving & ULIP products of ICICI Prudential Life Insurance (MBA Marketing)
19. A study on customer feedback about Centurion Bank of Punjab services (MBA Marketing)
20. Measurement of Brand awareness and brand perception of Mobile Phone Company (MBA - Marketing)
21. Study of consumer behavior in Automotive industry (MBA Marketing)
22. Consumer behaviour on Airtel (MBA Marketing)
23. Customer focus - A key to service marketing - MBA Marketing

Purchase Behaviour Project Topics and Ideas for MBA Marketing

1. A Study on Purchase Behaviour of Mobile phone among women segment (MBA Marketing)
2. Studying the influence of factors affecting purchase behaviour of customers towards Life Insurance products (MBA Marketing)
3. Factors influencing Customer Buying Decisions - a Case Study - (MBA Marketing)
4. Effect of branding on consumer buying behavior - MBA Marketing
5. Importance of Consumer Buying Behaviour (MBA Marketing)
6. Effect of Branding on Consumer Buying Behavior - Reference to Big Bazaar Customers (MBA Marketing)



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