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Project Description : Competitive analysis is an exploration of the companies in a telecomm industry sector or market niche that are competing with our company’s products or services for market share. The analysis may be an in-depth exploration of the top five competitors, or a larger number of competitors could be examined. While this project focuses on competitive analysis in the for-profit arena, it is worth noting that non-profit organizations can benefit equally from this analysis. The primary benefits of any competitive analysis are a better understanding of what our competitors are doing, what they are offering to customers, and how to maintain our competitive advantage. The findings from this analysis are likely to factor strongly into our own company’s strategic planning. However, this is definitely not the only take-away from the process of analyzing competitors.
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