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Project Description : A Study on investment options and investors attitude towards investment in private insurance companies in city “ is the project work done in Way2wealth Securities Pvt Ltd. The main objective of the study is to analyze the various investment options of the investors and to study the customers’ perception on investing in private sector insurance companies. The secondary objectives of this study includes analyzing, the investing habits of the investor, the factors influencing the investor in investing in insurance. This study is compiled with the help of primary data and secondary data. Primary data were collected from 260 respondents with the help of structured Questionnaire method in various places in Coimbatore city. Cluster Random Sampling technique has been adopted to select the respondents. The Secondary sources of data are company profile, organization Website and other related library books. The Simple Percentage analysis, Chi- Square Test Method, Weighted Average Method for ranking were used for analyzing the collected data.
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