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A study on the perception of home insurance customers towards advertising at ICICI Lombard General Insurance Company Ltd (MBA Marketing)

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Project Name : A study on the perception of home insurance customers towards advertising at ICICI Lombard General Insurance Company Ltd (MBA Marketing)

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Project : A study on the perception of home insurance customers towards advertising at ICICI Lombard General Insurance Company Ltd (MBA Marketing)

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Project Description : This project was undertaken at ICICI Lombard General Insurance Company Ltd, which is India’s No.1 Insurance Company in private sector. The main objective of the research was to study the perception of Home Insurance customers of ICICI Lombard General Insurance towards advertising. The study has revealed that home insurance is becoming popular these days and is considered a necessity today. This study has thrown light on the perception of the home insurance customers of ICICI Lombard general Insurance towards advertisement. It has also said that the concept of home insurance should be more clear and rational in their appeal. It has also suggested that Deccan Herald, Udhaya TV and Radio city can be considered as a suitable media for advertising.

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358. HRIS implementation challenges and solution : an overview (MBA - HR)
359. Introduction to Services Marketing (MBA Marketing)
360. Vendor Management-overview (MBA Project Management)
361. Measuring the impact of social media marketing campaign ( MBA Marketing)
362. Criteria for qualifying and shortlisting suppliers - A Case Study (MBA Supply Chain Management)
363. Challenges in implementation of an ERP system - A case Study (MBA Supply Chain Management )
364. Key steps to successful social media strategy (MBA Media)
365. Impact of Brand Positioning on Consumer Learning and Brand Loyalty (MBA Marketing)
366. Effectiveness of Reward System on Motivational Level of Employees (MBA HR)
367. Importance of Consumer Buying Behaviour (MBA Marketing)
368. Various steps of effective project monitoring (MBA Project Management)
369. Recruitment and selection of manpower in hospital (MBA Hospital/Healthcare / HR)
370. Various factors that affect the consumer purchase decision in Retail Product (MBA Retail)
371. Procedure and Policies in Import / Export Control – an overview (MBA Banking / Finance)
372. Software Development Lifecycle (SDLC) - MBA Project Management
373. Importance of Recognition For Employees In Rewards System (MBA HR)
374. Challenges in Project Scheduling (MBA Project Management)
375. Scope & importance of Materials handling (MBA Supply Chain Management )
376. Project Team Management- An Overview (MBA Project Management)
377. Best HR Practices in an organized Retail Sector (MBA Retail)
378. Investment vs. Savings - risks and opportunities - A Case Study (MBA Finance)
379. Various Training and Development Tools for Healthcare Employees (MBA Hospital/Healthcare)
380. Inventory Control Procedures in Manufacturing Organizations - An Overview (MBA Operations)
381. Ratio Analysis: A tool of Financial Statement Analysis (MBA Finance)
382. Claim Process with Health Insurance Companies (MBA Hospital/Healthcare)
383. Sources of Recruitment - global scenario : brief study (MBA HR)
384. Various Stages in New Product Development (MBA Operations)
385. Project Communication- Its Importance & Benefits (MBA Project Management)
386. Work Breakdown Structure & Its Importance (MBA Project Management)
387. Quality Circles (MBA Operations)
388. Motivation practice for hospital employees (MBA Hospital/Healthcare)
389. Performance Appraisal System in Hospitals (MBA Hospital/Healthcare)
390. Various Types of Material Handling System (MBA Operations)
391. Digital Media A very popular medium of advertising (MBA Media)
392. WBS Approach in Project Management (MBA Project Management)
393. Study on Indian Banking System (MBA Finance)
394. Investment Decision Methods (MBA Finance)
395. RTGS - Merits & Demerits (MBA Finance)
396. The role of a Tour Operator (MBA Travel And Tourism)
397. Human Resources recruitment process (MBA HR)
398. Case Study on Insurance Claim Settlement Process of an Insurance Company (MBA Banking / Finance / Insurance)
399. Foreign Exchange - an overview (MBA Banking / Finance)
400. Designing an ERP System - business, product, process considerations - an overview (MBA Operations)
401. Feasibility study on choice of transportation mode (MBA Operations)
402. Various Roles in the Project Management (MBA Project Management)
403. Brand Logo and Its Importance (MBA Marketing)
404. TQM in Hospital Service Process (MBA Hospital/Healthcare)
405. BUSINESS-TO-BUSINESS (B-TO-B) E COMMERCE (MBA eBusiness)
406. Effect of Branding on Consumer Buying Behavior - Reference to Big Bazaar Customers (MBA Marketing)
407. A study on work safety for employees in the radiology department in Hospital (MBA Hospital/Healthcare)
408. Property Investments-Risks and Opportunities (MBA Finance)
409. Culture has an Impact on an Organizational Behaviour- An Overview (MBA HR)
410. A Case Study on Visual Merchandising at a Retail Store (MBA Retail)
411. Functions of Human Resource Department in hospitals (MBA Hospital/Healthcare)
412. Need of supply chain management and its importance in manufacturing unit -A Overview (MBA Supply Chain Management )
413. A role of motivation in enhancing teacher's performance in private schools (MBA HR)
414. Role of emotional intelligence and work-life balance in job stress (MBA HR)
415. Retail Pricing Strategies and Their Effects on Product Mixes (MBA Retail)
416. Contemporary trends in Recruitment - a global view (MBA HR)
417. Project Management Process & Its Phases (MBA Project Management)
418. A study on Indian organized retail sector (MBA Retail)
419. Truncated Cheque Clearance Procedures - A Case Study (MBA Finance)
420. Cost-based pricing - types : an overview (MBA Marketing)
421. Analysis of financial statements - A Case Study (MBA Finance)
422. A study on employee retention techniques in the BPO sector (MBA HR)
423. Recruitment & selection process practiced by multinational organization (MBA HR)
424. I.T Vendor Selection (MBA Project Management)
425. A Study of Procurement Management System (MBA IT/System)
426. Various key factors impacting employees performance (MBA HR)
427. TQM in service sector - opportunities and challenges an overview (MBA Operations)
428. Various kinds of Taxable income (MBA Finance)
429. Risk and risk mitigation on investment decisions - A case study (MBA Finance)
430. A study on customer awareness towards health Insurance with reference with Care Health Insurance (MBA Marketing)
431. Analysis of Sales Promotion and Advertising Strategies (MBA Marketing)
432. Tax Structure in India (MBA Finance)
433. Role of store operation manager in a retail store. (MBA Retail)
434. Various Factors That Influence Brand Loyalty (MBA Marketing)
435. Covid-19 Crisis on Human Resource Management (MBA - HR)
436. COVID-19 and the Workplace - issues and challenges (MBA - HR)
437. Employee adjustment and well-being in the era of COVID-19 (MBA - HR)
438. Human Resource Management in the COVID-19 Era (MBA - HR)
439. Impact of COVID-19 on Supply Chains (MBA Supply Chain Management)
440. Marketing Strategy and Implementation in the Covid-19 Era (MBA Marketing)
441. Digital Marketing during COVID 19 Consumers Perspective (MBA Marketing)
442. Latest trends in reward system (MBA HR)
443. Analysis of employee attrition (MBA HR)
444. Classification of compliance in IT industry an overview
445. Critical factor in pricing strategy an overview (MBA Marketing)
446. Key elements of performance management plan (MBA HR)
447. Economic Appraisals-An Overview (MBA Finance)
448. Various Components of cloud computing (MBA Project Management)
449. Role of Inventory Management For Cost Control (MBA Finance)
450. Overveiw of Performance Management & Rewards System - MBA HR
451. A study on customer satisfaction of water purifiers with special reference to Eureka Forbes (MBA Marketing)
452. Overview of Solar Energy and its applications (MBA Operations)
453. Artificial Intelligence (AI) in Human Resource Management
454. Cloud computing in human resource management (HRM) system
455. Artificial Intelligence (AI) for Human Resource Opportunities and Functions
456. Artificial intelligence and Human Resource Management: New perspectives and challenges
457. Impact of Robotic Process Automation (RPA) in Human Resource Operations
458. Improving Efficiency and Effectiveness of Robotic Process Automation (RPA) in Human Resource Management (HRM)
459. Role of Robotics - RPA in HR: Currents Trends and Impact
460. Digital Transformation of Human Resource Processes in SME using Robotic Process Automation (RPA)
461. Machine Learning (ML) in Optimizing HRM Processes: Challenges and Opportunities
462. Human Resource Management System Using Machine Learning-Based Solutions
463. Analysis of Stress level of employees working in Hospitals
464. Artificial Intelligence in Human Resources Information Systems - HRIS
465. Digitalization of Human Resources Management
466. The implementation of Robotic Process Automation (RPA) in Business Processing Outsourcing (BPO) Organizations
467. Impact of using Artificial Intelligence (AI) in Manufacturing Industries
468. Design of HRIS for WIPRO (MBA HR)
469. Applying Robotic Process Automation (RPA) in the Banking Industry with special reference to ICICI Bank
470. The Future of Robotic Process Automation (RPA) in the Banking Sector for Better Customer Experience
471. Quality Management System at Indian Pharmaceutical Company
472. Artificial intelligence in supply chain management: a case study (MBA Supply Chain)
473. Artificial Intelligence (AI) in operations management: Applications, challenges and opportunities
474. Blockchain in operations management and manufacturing: Challenges and opportunities
475. The Internet of Things - IoT in Business Management: Applications, challenges and opportunities
476. Impact of Cloud Computing on Business Process Outsourcing (BPO)
477. Cloud Computing in Business: Opportunities and challenges
478. Cloud computing applications in business services
479. The Impact of 5G technology in business with special reference to BPO industry
480. Internet of Things (IoT) in logistics and Supply Chain
481. Employee Satisfaction Survey at Reliance Jio (MBA HR)
482. Design and Development of Artificial Intelligence (AI) Based E-Learning System
483. Artificial Intelligence in Business Decision Making
484. Impact of artificial intelligence and robotic process automation on BPO financial services outsourcing
485. Trust Based Blockchain Records for Improving Supply Chain Process
486. Effectiveness of artificial intelligence in recruitment and selection process a study with reference to ICICI Bank
487. Application of artificial intelligence in human resource management in Indian information technology industry
488. A study on artificial intelligence in recruitment practices of Indian IT companies at Mumbai City
489. Critical Success Factors for the CRM Implementation in the Indian Banking Sector in Selected City
490. A study of customer relationship management- CRM in HDFC bank with special reference to retail banking activities
491. Retail Credit Lending Process at Selected Bank.
492. Marketing mix policies for FMCG products with special reference to advertising strategies
493. Internationalization : Banks beyond borders
494. Kaizen Manufacturing System in Largest Indian Automobile Company
495. Microfinance in India with special reference to State Bank of India
496. MRF Tyres Productions and Operation Management : An Overview
497. HRM Trends and Future
498. HR Outsource and Consultancy Service at ABC Company
499. Design and Development of Android Social Media App
500. Music Player Android Application
501. Smart Work Zone Activity App
502. A New Dimension in HRM: Cloud Computing (MBA HR)
503. Design and Implementation of an Android Application for Management of Events
504. Design and Development of Android App for Personal Health Care
505. E-Commerce Mobile Online Shopping (Android application)
506. ERP practices in Accenture
507. Design and Development of Android eLearning App

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