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Project Description : The main objective of the study is to find out the investors preference towards various investment avenues like fixed deposits, post-office schemes, bonds / debentures, share market, mutual funds and insurance. The study revealed that mutual fund ranks as the most popular avenue for investment followed by life insurance and fixed deposits with regard to the risk appetite of the investors, it is found that the investors perceive that investments in mutual funds carry moderate risk. The study also reveals that better and steady returns is the main reason for investment in mutual fund. The study in dictated that the majorities of the investors are satisfied with their investments in mutual fund. Investments in insurance and housing are found to be the popular avenues for saving tax in addition to mutual funds suggestions have been made to improve investments in mutual funds particular low risk schemes such as debt funds & get funds and also by highlighting the tax advantages in investors in mutual funds.
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