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Project Description : The overall market of interest on government securities, bank deposits and other fixed deposit has been decreasing year after steadily due to various factors which affect the interest of the investors and the rate of interest of the investors. But on the other hand the investor’s interest is gradually shifted towards mutual funds, shares and other company securities. When compare to bank deposits the return from mutual funds is high. Likewise, when compare to mutual funds the return from equity market is very high. But of course risk is also high in these securities. Hence, it is very important to know the awareness of the investors in financial assets and how far the investors are aware of the stock market operation, procedures and financial intermediaries. By keeping these issues in mind the present study investment awareness in financial asset and preference of financial intermediaries is undertaken.
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