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Project No.	Welingkar Project Topics for Marketing Management
1	"Digital Media"- A Very Popular Medium of Advertising.
2	"Print Media"- Its Merits & Demerits
3	Acquiring Customers through Blogs and Twitter
4	Advertising and Sales Promotion techniques used in retail business.
5	Advertising Appeals & Execution Styles
6	Advertising Objectives & Its Budgeting
7	Ageing of Brands & Its Revitalization
8	Analysis and Interpretation of Data - processes and challenges : an overview
9	BB Marketing strategies on Social Media
10	Brand Equity & Its Methods
11	Brand Equity- Its Importance in Services
12	Brand Name & Its Categories
13	Brand That Enjoys Immense Brand Loyalty (Case Study)
14	Business-to-Business (B-to-B) E Commerce
15	Call Centres as CRM faciltators - an overview
16	Challenges in evaluating performance of Sales force - A case Study
17	Cost-based pricing - types : an overview
18	Creative Strategy and Copywriting - an overview
19	CRM - an operational tool for customer centric actions : Case Study in service sector
20	Customers First, Employees Later" : Service Marketing overview
21	Designing a Customer centric organization : build from start : factors considered : Case Study
22	Developing a Life Time Customer through CRM - Case Study
23	Effect of Branding on Consumer Buying Behavior
24	Effect of Market Segmentation and Positioning On Company Performance
25	Electronic Payment : current scenario and scope for improvement - A case Study
26	Emergence of E Commerce - a brief History : Indian Scenario
27	Experiental Marketing and Experiential Brands : an overview
28	Impact of Brand Positioning on Consumer Learning/Brand Loyalty.
29	Importance of Physical Evidence in Services Marketing
30	Internet Marketing vs. Non E-based Marekting : pros and cons : Case Study
31	Intranet and Extranet - need and choices to increase business
32	Legal Issues to be taken care in Advertising
33	Logistics as a key driver to Distribution : an overview
34	Managing & Building Brand Associations & Brand equity
35	Marketing on Linkedin
36	Marketing on YouTube
37	Marketing Research - nature, scope, need : a broad overview
38	Methods in Brand Evaluation - A Case Study
39	Multi locational Retailing - factors to be considered in Logistics
40	Multilevel Marketing vs. Direct Distribution - pros and cons
41	Online Branding - effectiveness and future trends : A Case Study
42	Packaging systems for effecient Distribution : Case Study
43	Personality & Consumer Behaviour- An Operational Approach
44	Planning for Internet Marketing - broad guidelines : A case Study
45	Portals - opportunities and challenges in E Commerce
46	Product Evaluation - an investment tool : an overview
47	Products & Brands - Its Interdependence
48	Public Relations - its need, opportunities and challenges - Case study
49	Reality Check on Brand and Brand claims in media - an overview
50	Role & Importance of Marketing Communication
51	Role of CRM in a Service Sector Company
52	Role of IT-based tracking systems in Distribution Management - an overview
53	Sales Force Automation (SFA) - steps and processes - an overview
54	Search Engines as Image builders : Case Study
55	Service Quality - norms, standards, benchmarks : an overview
56	Seven steps to the Research process - a Case Study
57	Social Media Marketing
58	Traditional vs. Contemperory practices in Marketing Research : an overview
59	Warehouse Management - Costs and Distribution Centres : Case Study
60	Working Capital in Marketing - challenges : an overview

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