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Study on Packaging used for various types of products and use of packaging as a marketing tool for brands (MBA Marketing)
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| MBA Project ID: |
690 |
| MBA Project Name: |
Study on Packaging used for various types of products and use of packaging as a marketing tool for brands (MBA Marketing) |
| MBA Category: |
MBA Marketing |
Project Abstract:
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This study explores the role of packaging not only as a protective component but also as a strategic marketing tool influencing consumer perception and purchase decisions. Conducted in Mumbai city, the research combines primary data collected through a survey of 100 respondents with secondary data sourced from journals, market reports, and brand case studies. The analysis covers various categories of products—FMCG, electronics, cosmetics, and beverages—to evaluate how elements such as color, material, labeling, shape, and sustainability affect brand identity and consumer appeal. Findings reveal that 72% of respondents consider packaging a major factor in initial product selection, and 65% associate high-quality packaging with brand reliability. The study also highlights the growing consumer preference for eco-friendly and minimalistic packaging. Overall, the research concludes that effective packaging design significantly enhances brand differentiation, recall, and market competitiveness, transforming it from a functional necessity into a powerful marketing asset.
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| Project Report: |
1564 Pages |
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