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Analysis on the shaping up of the automobile industry in India (MBA Marketing)
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| MBA Project ID: |
689 |
| MBA Project Name: |
Analysis on the shaping up of the automobile industry in India (MBA Marketing) |
| MBA Category: |
MBA Marketing |
Project Abstract:
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The Indian automobile industry has evolved into one of the largest and most dynamic sectors of the economy, serving as a key driver of industrial growth, employment, and exports. This study analyzes the shaping up of the Indian automobile industry using secondary data collected from government reports, industry associations (SIAM, ACMA), and market research publications. The analysis focuses on production trends, market composition, foreign direct investment (FDI) inflows, and policy influences over the past two decades. Results indicate that liberalization policies, infrastructure expansion, and the entry of global manufacturers have significantly enhanced competitiveness and technological advancement. The shift toward electric mobility, digital manufacturing, and sustainable practices marks a new phase of transformation. However, challenges such as supply-chain disruptions, regulatory compliance costs, and changing consumer preferences continue to influence growth trajectories. Overall, the findings suggest that India’s automobile industry is transitioning from a cost-competitive assembly hub to a technology-driven innovation center, positioning itself as a global manufacturing and export base for the future.
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| Project Report: |
65 Pages |
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