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Study on brand recall & awareness of ICICI Lombard General Insurance in the sector of Home Insurance (MBA Marketing)
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| MBA Project ID: |
688 |
| MBA Project Name: |
Study on brand recall & awareness of ICICI Lombard General Insurance in the sector of Home Insurance (MBA Marketing) |
| MBA Category: |
MBA Marketing |
Project Abstract:
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The present study titled “Study on Brand Recall and Awareness of ICICI Lombard General Insurance in the Sector of Home Insurance” seeks to evaluate the level of consumer awareness, perception, and recall associated with ICICI Lombard’s home insurance products within the Mumbai region. With a sample size of 100 respondents, the research aims to understand the effectiveness of the company’s promotional strategies and its position amidst growing competition in India’s general insurance market.
The study employs both primary data (collected through structured questionnaires and interviews) and secondary data (sourced from company reports, industry publications, and online resources). It focuses on key parameters such as brand recall rate, advertising impact, consumer trust, and purchase intent towards ICICI Lombard’s home insurance policies. Analytical tools including percentage analysis and cross-tabulation were used to interpret findings. |
| Project Report: |
65 Pages |
| |
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