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Study the Effects of Branding on Consumers in the Real Estate Sector (MBA Marketing)
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| MBA Project ID: |
686 |
| MBA Project Name: |
Study the Effects of Branding on Consumers in the Real Estate Sector (MBA Marketing) |
| MBA Category: |
MBA Marketing |
Project Abstract:
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The study titled “Study the Effects of Branding on Consumers in the Real Estate Sector” aims to examine how branding influences consumer perception, trust, and decision-making while purchasing or investing in real estate properties. In today’s competitive property market, branding has emerged as a crucial differentiator that affects buyer confidence and long-term loyalty.
Primary data was collected from 100 respondents in Mumbai city through a structured questionnaire survey covering variables such as brand image, trustworthiness, advertising influence, service quality, pricing perception, and past purchase experience. Secondary data was also gathered from real estate reports, market analyses, and company publications to complement the findings.
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| Project Report: |
65 Pages |
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