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Study of customer satisfaction and impact of word of mouth marketing for automobile brand Maruti Suzuki (MBA Marketing)
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| MBA Project ID: |
684 |
| MBA Project Name: |
Study of customer satisfaction and impact of word of mouth marketing for automobile brand Maruti Suzuki (MBA Marketing) |
| MBA Category: |
MBA Marketing |
Project Abstract:
|
The study titled “Study of Customer Satisfaction and Impact of Word of Mouth Marketing for Automobile Brand Maruti Suzuki” aims to evaluate the level of customer satisfaction and analyze how word-of-mouth (WOM) marketing influences consumer purchasing behavior toward Maruti Suzuki vehicles. In today’s highly competitive automobile market, customer opinions and personal recommendations play a vital role in shaping brand perception and driving sales.
Primary data was collected from 100 respondents in Mumbai city through a structured questionnaire survey that included questions on product quality, service satisfaction, brand trust, after-sales experience, and the effect of peer recommendations on buying decisions. Secondary information was also reviewed from company reports, advertisements, and online reviews to support the analysis. |
| Project Report: |
65 Pages |
| |
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