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Marketing Strategies Followed by PhonePe and GooglePay (MBA Marketing)
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| MBA Project ID: |
682 |
| MBA Project Name: |
Marketing Strategies Followed by PhonePe and GooglePay (MBA Marketing) |
| MBA Category: |
MBA Marketing |
Project Abstract:
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The study titled “Marketing Strategies Followed by PhonePe and Google Pay” aims to analyze and compare the marketing approaches adopted by two leading digital payment platforms in India. With the rapid growth of digital transactions and the government’s push toward a cashless economy, understanding the marketing strategies of fintech giants has become crucial for evaluating their competitive positioning and customer engagement. The research is based on both primary and secondary data. The study concludes that effective marketing strategies combining digital innovation, localized promotions, and consistent user rewards play a vital role in driving adoption and loyalty in India’s competitive fintech market.
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| Project Report: |
65 Pages |
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Click here to get complete project abstract, synopsis,
project report
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