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A Study on Customer Buying Behavior and Pattern (MBA Marketing)
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| MBA Project ID: |
678 |
| MBA Project Name: |
A Study on Customer Buying Behavior and Pattern (MBA Marketing) |
| MBA Category: |
MBA Marketing |
Project Abstract:
|
This research is to evaluate “A Study on Customer Buying Behavior and Pattern.” The main objective of this study is to identify the relationship between consumer reviews and purchasing behavior. In this study 200 samples are used who are between ages 18 to 50. In this study most of the customers considered agmark good at the time of purchasing. The study revealed that preference patterns influence products purchases. It has also been observed that helpful information offered about the product might minimize the consumer's perceived risk, hence stimulating the customer's buy intention and behavior. |
| Project Report: |
65 Pages |
| |
Click here to get complete project abstract, synopsis,
project report
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