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Marketing mix policies for FMCG products with special reference to advertising strategies
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| MBA Project ID: |
648 |
| MBA Project Name: |
Marketing mix policies for FMCG products with special reference to advertising strategies |
| MBA Category: |
MBA Marketing |
Project Abstract:
|
According to Philip Kotler, the marketing mix is a set of controllable variables that a company can use to influence buyer response. In this context, the controlled variables refer to the product, price, place and promotion. The purpose of the study is to reflect on the nature and sometimes negative consequences of today's dominant marketing paradigm, the management of the marketing mix, and also to think about how modern research, for example in the case of FMCG companies, on marketing policies and customer relations tactics shows, that a different approach to marketing is needed. It offers a conceptual framework in which marketing elements relate to brand equity and brand awareness. It also presents a case study based on the advertising strategies of FMCG companies and shows that the change in advertising expenditure is related to changes in market share, changes in product plans and changes in the number of customers, their concentration and the number of competitors. modified by number of customers. the size of the advertising budget. |
| Project Report: |
65 Pages |
| |
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