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Customer focus - A key to service marketing - MBA Marketing

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MBA Project ID: 478
MBA Project Name: Customer focus - A key to service marketing - MBA Marketing
MBA Category: MBA Marketing
Project Abstract:
 
In today’s intensely competitive, rapidly changing and highly complex environment characterize by the service marketing level of customer service has decreased in recent years, and that this can be attributed to a lack of support or understanding at the executive and middle management levels of a corporation and/or a customer service policy. The reason to choose this as a study is that there is a tendency in the people by giving complaint for very small reason. There by Hyundai entrusted with me the task of finding service marketing level.
Project Report: 62 Pages
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