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Service Quality and Consumer satisfaction of Maruti Service Centers (MBA Marketing)
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| MBA Project ID: |
404 |
| MBA Project Name: |
Service Quality and Consumer satisfaction of Maruti Service Centers (MBA Marketing) |
| MBA Category: |
MBA Marketing |
Project Abstract:
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This study aims at finding out whether customers expectations level matched their satisfaction level towards after sales service provided in Paramount Wheels a prominent Maruti service center located at Thane. This study further reveals the effectiveness in Paramount Wheels towards the customer satisfaction.
A structured questionnaire had been designed and survey had been conducted among 200 Maruti car owners through probabilistic systematic sampling technique.
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| Project Report: |
73 Pages |
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project report
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