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A detail study and analysis of CRM failure in XYZ Organization (MBA Customer Relationship Management / CRM)
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| MBA Project ID: |
290 |
| MBA Project Name: |
A detail study and analysis of CRM failure in XYZ Organization (MBA Customer Relationship Management / CRM) |
| MBA Category: |
MBA CRM |
Project Abstract:
|
This study includes analysis of CRM failure with findings in XYZ solutions, India. The study results show that XYZ solutions has a well-established Customer Relationship Management system supporting its marketing and sales activities, but equally the results indicate mixed scenarios. A positive relationship between Customer Relationship Management to performance was established. That is, it has a positive contribution to the company’s performance, both financial and non-financial. There is also negative feedback on the company’s Customer Relationship Management system which illustrates that Customer Relationship Management system can also have negative consequences. CRM success is questionable from a stand-alone perspective. |
| Project Report: |
60 Pages |
| |
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project report
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