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The CRM system in an organization - a detailed analysis (MBA in Customer Relationship Management / CRM )
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| MBA Project ID: |
288 |
| MBA Project Name: |
The CRM system in an organization - a detailed analysis (MBA in Customer Relationship Management / CRM ) |
| MBA Category: |
MBA CRM |
Project Abstract:
|
This project report is based on the results show that companies has a well-established Customer Relationship Management system supporting its marketing and sales activities, but equally the results indicate mixed scenarios. A positive relationship between Customer Relationship Management to performance was established. That is, it has a positive contribution to the company’s performance, both financial and non-financial. There is also negative feedback on the company’s Customer Relationship Management system which illustrates that Customer Relationship Management system can also have negative consequences. CRM success is questionable from a stand-alone perspective. |
| Project Report: |
60 Pages |
| |
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