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A study on identifying awareness among corporate executives on pursuing higher studies (MBA Marketing)
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| MBA Project ID: |
218 |
| MBA Project Name: |
A study on identifying awareness among corporate executives on pursuing higher studies (MBA Marketing) |
| MBA Category: |
MBA Marketing |
Project Abstract:
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To analyze the level of awareness among corporate executives on pursuing higher studies from top premier Business schools without leaving their city. The researcher has done the project on Identifying awareness among corporate executives on pursuing higher studies from top B’ schools” is the subject of the study at Direcway Global Education, Coimbatore. Since the Direcway offered courses from Premium Business schools such as IIM, XLRI and IIFT etc. have reached 50% of the corporate sectors. The company is very keen to know the reasons for its lack of market penetration and to make suitable and remedial actions to competitors. The consumer study has gained momentum and organizations are striving hard to get inputs from the consumer’s about these needs for pursuing the courses from this intuition. So a study of this kind is done to capture the insights of consumers towards Direcway Global Education. |
| Project Report: |
64 Pages |
| |
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project report
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