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A study of customer relationship management- CRM in HDFC bank with special reference to retail banking activities
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| MBA Project ID: |
646 |
| MBA Project Name: |
A study of customer relationship management- CRM in HDFC bank with special reference to retail banking activities |
| MBA Category: |
MBA Banking / Finance |
Project Abstract:
|
A revolutionary change is taking place in retail banking. There are many players and the competition is very high. Customer relationship management is an important weapon in this competitive environment. Consolidation and technology become a necessity for maintenance and growth. Banks are under pressure to integrate information from all channels and know what customers are saying to give them what they want. As competition increases, banks need robust CRM functionality to manage their most valuable assets together with their customers. Implementing customer relationship management is a bigger challenge for banks after acquiring customers. The different ways and means by which banks implement CRM will determine the success or failure of the whole concept. The objective of the study is to identify and suggest critical success factors for the implementation of customer relationship management in the Indian banking sector, particularly in relation to HDFC Bank. |
| Project Report: |
65 Pages |
| |
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project report
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