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A study on Indian organized retail sector (MBA Retail)
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| MBA Project ID: |
573 |
| MBA Project Name: |
A study on Indian organized retail sector (MBA Retail) |
| MBA Category: |
MBA Retail |
Project Abstract:
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The Indian retail industry is witnessing vast change perhaps the most significant since independence. This is primarily because of three reasons. First the entry of global brands, second-the launch of exciting local brands in every category and lastly the sudden investor interest and activity in the organized retail formats such as Malls department stores and discount stores. It tells about the conversion of retail industry from an unorganized to organized structure. Presently in India organized retail sector comprises only 3-5% of the total industry therefore there is huge potential to grow. For the consumer intensive activity leads to greater choice, convenience, entertainment and frequent bargains. All of this drives unprecedented demand, which is likely to continue. In coming years. The growth of organized retail industry will lead to million of new jobs, increasing income levels, better products/ services/ living standards, more social activities and better shopping experiences.
The scope of this research is to bring opportunity and challenges for Indian organized retailing. Analysis of retail industry is done by using various market research reports on retail sector published by market research firm, government publication, and industry news and online resource.
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| Project Report: |
66 Pages |
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