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Retail Pricing Strategies and Their Effects on Product Mixes (MBA Retail)

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MBA Project ID: 570
MBA Project Name: Retail Pricing Strategies and Their Effects on Product Mixes (MBA Retail)
MBA Category: MBA Retail
Project Abstract:
The number of retail products has been steadily increasing day by day. Retailer differentiate their product mix vertically to capture consumers' differential willingness to pay for quality. Additionally, many retailer offer products varying not in quality but in characteristics such as scent, colour, or flavour that relate to horizontal differentiation. Same way retailer also use various other pricing strategies like product bundle pricing, where multiple products sales as a unit. There are several factors that have effect on retail pricing, some factors have a greater effect while there will be some which have minor to moderate effect. Retail price strategy must be planned based on the overall goals in terms of sales and profits it wants to achieve over a period of time. Implementing price strategy means the retailer needs to take certain specific actions within the broad policy decisions taken for the store. Scope of the study to know various retail pricing strategies and their effect on product mixes.
Project Report: 65 Pages
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