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A Case Study on Visual Merchandising at a Retail Store (MBA Retail)

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MBA Project ID: 565
MBA Project Name: A Case Study on Visual Merchandising at a Retail Store (MBA Retail)
MBA Category: MBA Retail
Project Abstract:
Retailing in India has been one of the most dynamic and fast paced industries, which has travelled through different phases. Origins of retailing in India can be traced back to the emergence of kirana and mom & pop stores, but with Indian economy getting liberalised in early 1990s, many indigenous franchise stores propped up. The future of the India Retail Industry looks promising with the growing of the market, with the government policies becoming more favorable and the emerging technologies facilitating operations. There is a growing recognition of the need for an effective Visual Merchandising. But even as it continues to grow, the understanding of Visual Merchandising impact and effectiveness is still in its infancy. The project deals with components of Visual Merchandising and its influence on customer purchasing decision. The study is conducted at Big Bazaar store.
Project Report: 65 Pages
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