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Digital media in upcoming years (MBA - Media / Others )

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MBA Project ID: 397
MBA Project Name: Digital media in upcoming years (MBA - Media / Others )
MBA Category: MBA Others
Project Abstract:
The aim of this project is to explore how digital media in future are made with the main focus on media planning and related decision making processes; explore how marketing resources are divided between different media and marketing activities; and furthermore, investigate what stimulates the decisions that are made to reach such conclusions. The development of digital media consumption is constantly changing and even though the utilisation of media vehicles may fluctuate upwards or downwards from time to time, traditional media such as television, newspapers, and radio seem to have remained relatively stable throughout the years in the Indian market.
Project Report: 60 Pages
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