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Study on International pricing strategies (MBA - International Business)

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MBA Project ID: 202
MBA Project Name: Study on International pricing strategies (MBA - International Business)
MBA Category: MBA International Business
Project Abstract:
The price paid for a good or a service represents its customer value. Because of this characteristic, pricing plays a unique role in the marketing mix both as a strategic tool and a dimension of day-to-day marketing decisions. In this project, we present an overview of current international pricing literature and discuss the many different pricing decisions that international marketers face. Using the “value management” concept, we make suggestions for future research and provide practical guidelines for the development of a consistent international pricing strategy.
Project Report: 55 Pages
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