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Reasons for brand failure
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Reasons for brand failure (MBA Marketing Management)
Introduction
Product and brand failures occur on an ongoing basis to varying degrees within most product-based organizations.
Studying product failures allows those in the planning and implementation process to learn from the mistakes of other product and brand failures. Each product failure can be investigated from the perspective of what, if anything, might have been done differently to produce and market a successful product rather than one that failed. The ability to identify key signs in the product development process can be critical. If the product should make it this far, assessing risk before the product is marketed can save an organization’s budget, and avoid the intangible costs of exposing their failure to the market.
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This MBA project can be used for following universities
- Sikkim Manipal University, SMU - Gangtok, Sikkim
- ICFAI University - Tripura
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- SCDL - Pune, Maharashtra Welingkar - Mumbai, Maharashtra
- Annamalai University - Annamalainagar, Tamil Nadu
- Osmania University- Hyderabad, Aandhra Pradesh Anna University Chennai - Tamil
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- Yashwantrao Chawan Maharashtra Open University, YCMOU - Nasik, Maharashtra
- University of Mumbai - Mumbai, Maharashtra
- Dr. B.R.Ambedkar Open University - Hyderabad, Aandhra Pradesh
- Maulana Azad National Urdu University - Hyderabad, Aandhra Pradesh
- Netaji Subhas Open University - Kolkata, West Bengal
- Delhi University - New Delhi, Delhi
- Shivaji University - Kolhapur, Maharashtra
- Maharishi Dayanand University - Rohtak, Haryana
- Andhra University - Visakhapatnam, Aandhra Pradesh
- Dr. Babasaheb Ambedkar Open University - Ahmedabad, Gujarat
- SNDT – Women’s University - Mumbai, Maharashtra
- Alagappa University - Karaikudi, Tamil Nadu M.P.
- Bhoj(Open) University - Bhopal, Madhya Pradesh
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