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B2C Marketing strategies on Social Media
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B2C Marketing strategies on Social Media (MBA Marketing)
Introduction
Social media refers to online platforms, mobile apps and websites i.e. Facebook, Instagram, Threads, Tweeter, Linkedin, Whatspp, Snapchat, Youtibe, that enable users to create, share, and interact with content and each other. These platforms have become integral to modern communication, allowing individuals, businesses, and organizations to connect, share information, and engage with their audiences. Social media continues to evolve, influencing communication, marketing, and even societal trends. As platforms develop, users and businesses must adapt their strategies to stay relevant and effective in their online interactions.
Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities. Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns.
Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone." To use social media effectively, firms should learn to allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as "earned media," rather than use marketer-prepared advertising copy. While often associated with companies, a range of not-for-profit organizations and government organizations are engaging in social media marketing.
Social media is today and established B2C marketing technique. Originally sold as a marketing 'silver bullet', we've seen a bit of a backlash against social media in recent years because expectations have failed to live up to reality. However, it is now an established part of brand and marketing communications and is only going to become more important with time.
Objective of study
- To know, how diverse social networking community could be?
- To know, are we reaching the right audience, and if so, are we reaching them effectively through social media marketing?
- To know the effectiveness of branding and communicating through social media and Internet by Indian B2C eCommerce company.
- To know the effectiveness of B2C marketing through social media platform.
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This MBA project can be used for following universities
- Sikkim Manipal University, SMU - Gangtok, Sikkim
- ICFAI University - Tripura
- IGNOU- New Delhi, Delhi Symbiosis Centre for Distance Learning,
- SCDL - Pune, Maharashtra Welingkar - Mumbai, Maharashtra
- Annamalai University - Annamalainagar, Tamil Nadu
- Osmania University- Hyderabad, Aandhra Pradesh Anna University Chennai - Tamil
Nadu
- Yashwantrao Chawan Maharashtra Open University, YCMOU - Nasik, Maharashtra
- University of Mumbai - Mumbai, Maharashtra
- Dr. B.R.Ambedkar Open University - Hyderabad, Aandhra Pradesh
- Maulana Azad National Urdu University - Hyderabad, Aandhra Pradesh
- Netaji Subhas Open University - Kolkata, West Bengal
- Delhi University - New Delhi, Delhi
- Shivaji University - Kolhapur, Maharashtra
- Maharishi Dayanand University - Rohtak, Haryana
- Andhra University - Visakhapatnam, Aandhra Pradesh
- Dr. Babasaheb Ambedkar Open University - Ahmedabad, Gujarat
- SNDT – Women’s University - Mumbai, Maharashtra
- Alagappa University - Karaikudi, Tamil Nadu M.P.
- Bhoj(Open) University - Bhopal, Madhya Pradesh
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