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The impact of tourism developments in India


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The impact of tourism developments in India (MBA Travel And Tourism)

Introduction

Over the decades, tourism has experienced continued growth and deepening diversification to become one of the fastest growing economic sectors in the world. Tourism has become a thriving global industry with the power to shape developing countries in both positive and negative ways. No doubt it has become the fourth largest industry in the global economy. Similarly, in developing countries like India tourism has become one of the major sectors of the economy, contributing to a large proportion of the National Income and generating huge employment opportunities.

The Indian tourism industry has come out as one of the significant drivers of growth among the services sector in India. Tourism in India is a prospective game changer. It is a sun rise industry, an employment producer, a important source of foreign exchange for the country and an economic activity that helps local and host communities. India is a tourism product which is unparalleled in its beauty, uniqueness, rich culture and history has been aggressively pursuing the promotion of tourism both internationally as well as in the domestic market. Indian tourism industry is thriving due to an increase in foreign tourist arrivals and greater number of Indians travelling to domestic destinations than before.

In the past few years the real growth has come from within the domestic sector as around 30 million Indians travel within the country in a year. India’s demographic dividend of a younger population compared to developed countries is leading to greater expenditure on leisure services. There is a require to take steps to advance the present situation of tourism that includes extending capability of visa-on-arrival to tourists from more countries, simple tax rules and ensuring safety of tourists. There is a need for better marketing and brand strategies to promote the sector. The cost of obtaining an Indian visa is prohibitive and we need to take a relook at it. Creation of an enabling environment for the sector’s growth would lead to rise in foreign tourists’ inflows and foreign exchange earnings, thus, contributing to economic growth. This would also lead to creation of additional jobs in the sector, which would create opportunities for all sections of the society and in turn lead to attaining an all-inclusive development.

The Ministry of Tourism promotes the country’s various tourism products through its tactile campaigns under the Incredible India brand- both for international as well as domestic markets. Endorse India is a tourist destination for foreign traveler and within Indian traveler, there are significant roll play by domestic tourism companies as well as tourism ministry of center and states. In this study we have try to identify impact of tourism in Indian economy from secondary source of data and focused on Indian tourism companies, how they perform, promote, provide service and operate. Also we have conduct survey among traveler and try to find out what is their choice of destination, concerns, and preferences.

Objective of study

  • Study on the impact of tourism developments in India
  • To identify future and growth potential of Indian Tourism sector
  • To understand the importance of travel agency and tour operation business for Indian economy.
  • To know the current trends and practices in the tourism and travel trade sector; and develop adequate knowledge and skills applicable to travel industry.
  • To know the roles and characteristics of travel agents and tour operators
  • To identify and suggest what needs to done to sustain growth of Indian tourism sector.



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This MBA project can be used for following universities

  • Sikkim Manipal University, SMU - Gangtok, Sikkim
  • ICFAI University - Tripura
  • IGNOU- New Delhi, Delhi Symbiosis Centre for Distance Learning,
  • SCDL - Pune, Maharashtra Welingkar - Mumbai, Maharashtra
  • Annamalai University - Annamalainagar, Tamil Nadu
  • Osmania University- Hyderabad, Aandhra Pradesh Anna University Chennai - Tamil Nadu
  • Yashwantrao Chawan Maharashtra Open University, YCMOU - Nasik, Maharashtra
  • University of Mumbai - Mumbai, Maharashtra
  • Dr. B.R.Ambedkar Open University - Hyderabad, Aandhra Pradesh
  • Maulana Azad National Urdu University - Hyderabad, Aandhra Pradesh
  • Netaji Subhas Open University - Kolkata, West Bengal
  • Delhi University - New Delhi, Delhi
  • Shivaji University - Kolhapur, Maharashtra
  • Maharishi Dayanand University - Rohtak, Haryana
  • Andhra University - Visakhapatnam, Aandhra Pradesh
  • Dr. Babasaheb Ambedkar Open University - Ahmedabad, Gujarat
  • SNDT – Women’s University - Mumbai, Maharashtra
  • Alagappa University - Karaikudi, Tamil Nadu M.P.
  • Bhoj(Open) University - Bhopal, Madhya Pradesh



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