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Effective brand management
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Effective brand management (MBA Marketing Management)
Introduction
In an increasingly competitive world market, a key component of a healthy product line is often the brand that accompanies it – the intangible but unmistakable value of marks such as Cosmopolitan®, Coke® or McDonalds®. As valuable assets of your business organisation, they realistically demand the same level of attention as the equipment in a factory or the money placed in lucrative investments. While branding programmes are industry and product specific, the basic steps necessary to sustain underlying marks demonstrate some consistency.
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This MBA project can be used for following universities
- Sikkim Manipal University, SMU - Gangtok, Sikkim
- ICFAI University - Tripura
- IGNOU- New Delhi, Delhi Symbiosis Centre for Distance Learning,
- SCDL - Pune, Maharashtra Welingkar - Mumbai, Maharashtra
- Annamalai University - Annamalainagar, Tamil Nadu
- Osmania University- Hyderabad, Aandhra Pradesh Anna University Chennai - Tamil
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- Yashwantrao Chawan Maharashtra Open University, YCMOU - Nasik, Maharashtra
- University of Mumbai - Mumbai, Maharashtra
- Dr. B.R.Ambedkar Open University - Hyderabad, Aandhra Pradesh
- Maulana Azad National Urdu University - Hyderabad, Aandhra Pradesh
- Netaji Subhas Open University - Kolkata, West Bengal
- Delhi University - New Delhi, Delhi
- Shivaji University - Kolhapur, Maharashtra
- Maharishi Dayanand University - Rohtak, Haryana
- Andhra University - Visakhapatnam, Aandhra Pradesh
- Dr. Babasaheb Ambedkar Open University - Ahmedabad, Gujarat
- SNDT – Women’s University - Mumbai, Maharashtra
- Alagappa University - Karaikudi, Tamil Nadu M.P.
- Bhoj(Open) University - Bhopal, Madhya Pradesh
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