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The brand loyalty of the carbonated drinks
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The brand loyalty of the carbonated drinks (MBA Marketing Management)
Introduction
The current scenario of the carbonated drinks market is behaving the way it has all to do with a duopoly situation. A duopoly is a competitive situation where there are two competitors, normally of roughly equal size. Although in every place they have local competitors and there is a huge unorganized flavoured water market. Yet again, packaged water is also a competitor to the cola brands and in this category neither of the two cola companies are market leaders.
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