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Impulse Buying Behaviour of Customers in Delhi
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Impulse Buying Behaviour of Customers in Delhi (MBA Marketing Management)
Introduction
Stores sell hundreds and thousands of products daily and consumers are consuming these products at the cost of their income. It only dependents on the income of the person, that how much and how many times he or she visits shopping stores to buy products. It is usually seen that buyers purchase products which they have not planned and this phenomenon of unplanned purchasing is termed as impulse buying. Impulsive purchasing, generally defined as a consumer’s unplanned purchase which is an important part of buyer behavior. It accounts for as much as 62% of supermarket sales and 80% of all sales in certain product categories. Impulse buying is such a sudden phenomenon where instinct plays a predominant role.
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- ICFAI University - Tripura
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- Annamalai University - Annamalainagar, Tamil Nadu
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- Delhi University - New Delhi, Delhi
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- Maharishi Dayanand University - Rohtak, Haryana
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- Dr. Babasaheb Ambedkar Open University - Ahmedabad, Gujarat
- SNDT – Women’s University - Mumbai, Maharashtra
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