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E-Commerce Applications in India: An Empirical Study

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E-Commerce Applications in India: An Empirical Study (MBA Marketing)


E-commerce is an abbreviation for electronic commerce, which refers to the trade of products and services through an electronic medium, such as the Internet or phone. It refers to a website that sells items or services directly from the site using a shopping cart or shopping basket system and accepts credit card payments on the Internet. Today E-commerce has become a buzzword in Indian society and an essential part of our everyday lives. There are websites that offer a wide range of goods and services. Then there are some that offer a certain product as well as related services.

If a developing nation can effectively use IT to boost productivity, increase its competitiveness globally, and create e-commerce and egovernance applications, it can industrialize and modernize. IT goods, IT applications in society and economy as a whole make up an information-based society or knowledge-based society. Through the liberalization of their economies, which is crucial for fostering competition and the spread of Internet technology, several Asian nations are utilizing e-commerce.

In an era of economic liberalization and greater competition, Indian industry is striving to leverage technology to achieve its commercial goals. In doing so, it has focused on balancing the benefits of emerging technology with the hazards of relying on them for one's business. As a result, most firms are waiting for their peers to investigate new areas before stepping into them, resulting in a race to be the first to be second in deploying new technology.

Objective of study

This is study is a research into the use of e-commerce by companies. This study is conducted to evaluate the perceptions, status, and triggers on the use of e-commerce in Indian companies. This survey has been conducted simultaneously in a number of countries in the Asia-Pacific region. The results are expected to contribute significantly towards the current thinking regarding e-commerce in this region. The results presented in this report pertain to the Indian survey.

The survey sample consisted of more than 110 Indian companies, 69 of which had a minimum turnover of INR l billion, and 17 with an annual turnover above INR 10 billion. We chose the largest companies in the country because they were most likely to have the greatest resources to commit to e-commerce and potentially the largest benefits to reap. They are also the ones with, arguably, the greatest cultural and organizational obstacles to overcome in order to do so.

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This MBA project can be used for following universities

  • Sikkim Manipal University, SMU - Gangtok, Sikkim
  • ICFAI University - Tripura
  • IGNOU- New Delhi, Delhi Symbiosis Centre for Distance Learning,
  • SCDL - Pune, Maharashtra Welingkar - Mumbai, Maharashtra
  • Annamalai University - Annamalainagar, Tamil Nadu
  • Osmania University- Hyderabad, Aandhra Pradesh Anna University Chennai - Tamil Nadu
  • Yashwantrao Chawan Maharashtra Open University, YCMOU - Nasik, Maharashtra
  • University of Mumbai - Mumbai, Maharashtra
  • Dr. B.R.Ambedkar Open University - Hyderabad, Aandhra Pradesh
  • Maulana Azad National Urdu University - Hyderabad, Aandhra Pradesh
  • Netaji Subhas Open University - Kolkata, West Bengal
  • Delhi University - New Delhi, Delhi
  • Shivaji University - Kolhapur, Maharashtra
  • Maharishi Dayanand University - Rohtak, Haryana
  • Andhra University - Visakhapatnam, Aandhra Pradesh
  • Dr. Babasaheb Ambedkar Open University - Ahmedabad, Gujarat
  • SNDT – Women’s University - Mumbai, Maharashtra
  • Alagappa University - Karaikudi, Tamil Nadu M.P.
  • Bhoj(Open) University - Bhopal, Madhya Pradesh

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